Natural perfumes have been around since the birth of perfumery. People in Ancient Egypt created scented pomades to perfume themselves, heal themselves and connect with their deities.

Until before the end of the 19th century, perfumes were 100% natural, created exclusively from ingredients that existed in nature.

In the 19th century in France a real revolution in perfumery took place. As a result of scientific research, the first synthetic ingredients for perfumery begin to be created in French laboratories.

The advantage of these ingredients is that they reproduce fragrances that do not occur in nature and also those that occur but are impossible to extract.

For example, flowers such as lilac, violet, cherry blossom and many others are called in perfumery "dumb flowers" because their scent cannot be extracted by traditional methods of distillation and extraction.

Another example, by distilling rose blossom it produces a rose oil that does not smell like a freshly picked blossom but has a more balsamic profile. In the laboratory, it is possible to create the aroma of a "freshly plucked rose".

Guerlain's Shalimar is the first to use a synthetic version of vanilla, ethyl vanillin, which has the powerful scent of delicious vanilla, like a pastry. It is he who creates the originality and success of the perfume.

The great advantage of creating synthetic fragrance molecules is that they make perfumes more complex and abstract, less realistic. Perfumery enters the deeper realms of the imagination of the perfumer and those who touch it. In parallel, the first abstract paintings and works were created in art, which did not imitate the surrounding world, but "interpreted" it.

Another big plus is that with time thousands of increasingly beautiful, subtle, delicate and even addictive synthetic ingredients are being created, the perfumer today now has over 5000 ingredients, while natural ones are no more than 500. Synthetic ingredients allow the creation of more complex and multi-layered, perfume compositions.

On the other hand, very powerful synthetic "fixatives", ingredients that help perfumes last, have also been created.

The creation of artificial molecules also allowed the democratization of perfumes, it made possible the composition of perfumes at a lower cost and the industrialization of this sector.

Before synthetic molecules, perfume was a luxury, extremely expensive product, available only to the wealthiest social classes. It is made from natural oils extracted from flowers, roots, resins, branches and even animals, the harvests are capricious, the resulting extract is usually in small quantity, a lot of manpower is mobilized. Often these ingredients only thrive in certain places around the world, they have to be produced and transported to France..

Synthetic ingredients are usually cheaper and reproducible ad infinitum, they allow for cheaper and more effective perfumes, with good longevity ( and it depends...have you noticed that designer perfumes last less and less ).

What perfumes with synthetic ingredients are accused of is containing allergens, phthalates and other petrochemical derivatives, endocrine disruptors and polluting the environment.

All perfumes on the European market, if approved by it, contain only ingredients permitted by European law. I emphasize " if approved " , because I see hundreds of sites now in Bulgaria selling all sorts of unknown brands coming from Dubai and even France that are NOT approved by him. Many brands and distributors in Bulgaria are making a fool of themselves because this process is long and expensive, but unfortunately they are putting people's health at risk.

Personally, knowing the advantages and disadvantages of both types of perfumes, I decided to select brands for Perfume Echoes that have taken some middle, not an extreme position, the brands Nolença and Bon Parfumeur are over 90% natural composition, that is, a large part are precious, expensive, extracted from nature ingredients. For complexity, abstractness and durability, there is a small percentage of synthetic ingredients, BUT they have been proven to be HAZARDOUS to humans and the environment. Packaging is recycled, there are no plastics, cellophane and other polluting waste.

In Perfume Echoes you will find perfume extracts that are created in a traditional way(the brand M.A.H Privé ), with natural oils and with a higher content of synthetic ingredients compared to the " Natural " that I talk about above. Their advantage is that they are very saturated, with more than 25% of aromatic oils, extremely long-lasting and fascinating aromas.

All brands in Perfume Echoes are registered and approved by European legislation.

So, the informed and conscious choice is yours!

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